G-200 People Preparing 2018 PyeongChang

Event Promotion in 2017

We prepared a ceremonial event that invited the people preparing PyeongChang 2018 Winter Olympics and 2018 Paralympic Winter Games. We brought up the public’s interest about the Olympic games and heightened the heat for the Olympics. FM’s aim was to create a program with communication and participation as the core values. We had worked together to build a participatory ceremonial event focusing especially on the people making the Olympics possible. We paid meticulous attention at all stages, from constructing the agora type stage, operating participatory program, and even to the smallest things like writing out each scenario script line. Our effort came back with positive assessment. After the event, appointing the president as the Olympic’s public relations ambassador and the SNS relay campaign with Yuna Kim aroused ongoing interest and participation from the public. We received high satisfactory feedback from the client as the result.