2017 KIA Surprise Weekend

Cultural Event in 2017

2017 KIA Surprise Weekend was a project to enhance the familiarity of KIA brand through the trendy recreation culture of automobile theme targeting 2030 generation. The project had more than 12,000 spectators and achieved the greatest number of passengers ever. The optimal date and location selection, efficient publicity positioning, and personalized content configuration targeting 2030 all led to the rise of the brand’s popularity and concluded the event a big success.

Duration of the event
May 20th, 2017

Place of Event
Olympic Park 88 lawn yard

Kim Sang Min

Participated BM in the Project


Kim Sang Min



Yang Ye Seul