2017 KIA Surprise Weekend
Cultural Event in 2017
To build up the brand familiarity of Kia, we created a playful recreational site where the 2030 young generation can experience themes related automobiles. The site had attracted more than 12,000 spectators. The event was well renowned for its success because of the optimal date and location selection, efficient publicity positioning and customized contents for the younger population.







Duration of the event
May 20th, 2017
Place of Event
Olympic Park 88 lawn yard
PM
Kim Sang Min
Participated BM in the Project

Kim Sang Min
BM

Yang Ye Seul
BM