2017 KIA Surprise Weekend

Cultural Event in 2017

To build up the brand familiarity of Kia, we created a playful recreational site where the 2030 young generation can experience themes related automobiles. The site had attracted more than 12,000 spectators. The event was well renowned for its success because of the optimal date and location selection, efficient publicity positioning and customized contents for the younger population.

Duration of the event
May 20th, 2017

Place of Event
Olympic Park 88 lawn yard

PM
Kim Sang Min

Participated BM in the Project

김상민

Kim Sang Min

BM

양예슬

Yang Ye Seul

BM